Not only is Alice Theobald sought after for her Hair and Makeup skills but also for her beauty expertise. She is now Beauty Editor for Prime, the inflight magazine for Air Madagascar and Indian Ocean top resorts..
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BEAUTY CAREER OF CELEBRITY HAIR AND MAKEUP ARTIST ALICE THEOBALD IS TAKING FLIGHT

HOW TO DO NUDE LIPS? OUR CELEBRITY MAKEUP ARTIST LISA ARMSTRONG SHARES HER LIP TIPS
Introducing AVON’s new Perfect Nudes collection, Amelia Blason, PR Officer checks the bare essentials for nude lipstick with our celebrity make-up artist, Lisa Armstrong...
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STRICTLY ON THE ROAD WITH PIT STOP HAIR AND MAKEUP BY ALICE THEOBALD
It was like 'summer in Malibu' on set for Weekend Magazine featuring Ashley, Faye and a cha-cha-charming Craig...
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NEW YEAR'S BEAUTY RESOLUTIONS
When life gives you lemons? Just use them to make your skin radiant. Check out the best - and zest - beauty skin care advice for 2019 from our top Hair and Makeup Artists...
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BRIGHT YOUNG THINGS - RISING STARS FOR 2019 WITH HAIR AND MAKEUP BY ROISIN DONAGHY AND ALICE THEOBALD
Who will be the stars of 2019? Hello magazine picked the singers, actresses and athletes who they predict will make it big this year. For these new faces, there was new Hair & Makeup by the Joy Goodman Hair & Makeup Team (Alice and Roisin)...
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HOW TO DO SMOKEY EYES? OUR MAKEUP ARTIST OONAGH CONNOR DOES IT IN 3 EASY STEPS FOR THE DAILY MAIL
It defined the 60s, looks fierce on Lagertha, Shield Maiden in Vikings and is fabulous for Claudia Winkleman on Strictly. Yes, it's smokey eye makeup. Oonagh Connor shows how it's done in three easy steps for the Daily Mail...
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TOP MODELS, SAM ROLLINSON AND PRIMROSE ARCHER, HAVE MAKEUP AND HAIR BY OONAGH CONNOR FOR BRITISH VOGUE'S ANNIVERSARY PARTY
It wasn't just any party, it was a Vogue party. And even naturally stunning top models want to look party perfect. Who do they call? The top models' favourite personal Makeup and Hair artist, Oonagh Connor...
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STRICTLY GLAM PUNK MAKEUP BY LISA ARMSTRONG
Head of Makeup on Strictly Come Dancing, Lisa Armstrong, shows us how to do Glam Punk in her makeup tutorial for BBC's It Takes Two...
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STAY CALM AND CARRY ON BACKSTAGE AT STRICTLY
Head of Makeup on Strictly, Lisa Armstrong has Rescue Remedy at the ready for calming celebs and tissues for the tears on Strictly Come Dancing...
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WEDDING BELLES - CHLOE MADELEY AND CANDICE BROWN
It was a double celebrity wedding for the Joy Goodman team in this week's Hello Magazine featuring Candice Brown's wedding, Hair and Makeup by Alice Theobald AND Chloe Madeley trying on wedding dresses, Makeup and Hair by Oonagh Connor...
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PUTTING ON THE ECO-FRIENDLY GLITZ
Following the sparkle storm about potentially environmentally damaging glitter, Head of Makeup on Strictly Come Dancing, Lisa Armstrong, has confirmed that all that glitters is eco-friendly for the shows latest glitteratti...
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PROS DO THE PROMS - KATIE DERHAM, HAIR AND MAKEUP BY OONAGH CONNOR AND AMANDA CLARKE
The Joy Goodman A and O Team (Amanda and Oonagh) were together again with Katie Derham hitting just the right note of style and elegance for her hair and makeup while she has been presenting for the BBC, this August...
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THE INSPIRATIONAL DAISY DEMETRE, ROLE MODEL FOR ADVERSITY, WITH HAIR AND MAKEUP BY ALICE THEOBALD
Our artists have worked with some pretty memorable models in our agency time but none quite as inspiring as the model our Hair and Makeup Artist, Alice Theobald has just worked with for the Daily Mail...
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A GLAM FEST WITH ANASTACIA ON TOUR WITH MAKEUP ARTIST BUSTER KNIGHT
She looked glam in Khazakstan and Amsterdam, but will never be ordinary in Norderney. Yes, it's the one and only Anastacia. Our Makeup Artist Buster Knight is currently with her on her Evolution tour rocking the glam vibe...
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ROLL UP, ROLL UP FOR CELEBRITY CHEF JAMES MARTIN STYLED BY RACHEL GOLD, GROOMED BY ALICE THEOBALD
Where do you find a red tailcoat and top hat for a chef who is one of the greatest showmen in the kitchen? Our ever resourceful stylist, Rachel Gold, tells us how she stepped up to this challenge for a recent glossy Sunday supplement shoot with celebrity chef, James Martin, who was only too happy to ham it up for the camera. Grooming by our celeb's favourite Hair and Makeup artist, Alice Theobald. High five Team JG...
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ROSIE WILLIAMS THE SULTRY SOLICITOR FROM LOVE ISLAND
Our Hair and Makeup Artists have fake lashes, hair extensions and tissues at the ready for the Love Island contestants as they swap bathing in the infinity pool for bathing in the media frenzy as they leave the Island. First up is Rosie Williams, the sultry solicitor, having her makeup and hair done by our celeb artist, Roisin Donaghy, for the Sunday Mirror...
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LISA ARMSTRONG WALTZES BACK ONTO STRICTLY
Our super talented Makeup and Hair Artist, Lisa Armstrong, is lucky that she's on holiday in LA at the moment having a well-deserved break. If she were in London, this week, we'd have to tickle her with her makeup brushes until she spilled the beans because, da da da da dadada, she's back as Chief Makeup and Hair Designer on Strictly again - and the new line-up is soon to be confirmed...
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MEET TOP MAKEUP AND HAIR ARTIST HELEN BRADY
One of the most 'creative, friendly and motivated' MUAs on the fashion planet - just check out her latest beauty tear sheet from Stylist Magazine (left). Meet our amazing Makeup and Hair Artist and super Nail Technician, Helen Brady...
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GO WITH THE GLOW
When the going gets hot, the stylish get glowing. Hair and Makeup Artist, Amanda Clarke shows us how to look hot as in glamorous, not hot as in sweaty, this summer...
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THE TOP 5 FASHION STYLE TIPS FOR ROYAL ASCOT
What to wear for Royal Ascot, 19th-23rd June? Our Fashion and Celebrity Stylist, Rachel Gold, shares her top fashion tips...
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MEET OUR SUPER STYLIST RACHEL GOLD
Happy, earnest and a 'little bit bonkers', it's our new tour de fashion force, Rachel Gold, top Fashion and Celebrity Stylist with the Joy Goodman Agency...
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TURNING GREEN. THE TOP ECO BEAUTY AND FASHION BRANDS
Why the hottest trend in beauty and fashion is green - the JOY GOODMAN TEAM reveal their favourite products that use natural ingredients, are non-chemical, eco-friendly, recycled, upcycled, produced without exploitation, environmentally-sustainable and not tested on cute fluffy rabbits...
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12 TOP HAIR AND MAKEUP TIPS EVERY BRIDE (INCLUDING MEGHAN) NEEDS TO KNOW
With the Royal Wedding approaching, our expert bridal Hair and Make Artists answer the 12 most asked brides' questions about wedding hair and makeup...
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BRIGHT EYES. THE EYE-SOCKING MAKEUP TREND FOR 2018
Hair & Makeup Artist, Amanda Clarke creates a modern makeup look with an emphasis on eye colour inspired by the latest catwalk makeup trends...
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OUR GORGEOUS TALENTED HAIR & MAKEUP ARTIST ALICE THEOBALD PRESENTING ON QVC
In front of camera, for once, Hair and Makeup Artist, Alice Theobald, is on QVC presenting Utan & Tone products...
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HOW TO GET THE HEALTH & FITNESS BUFF BEAUTY LOOK
Hair and Makeup Artist, Alice Theobald, reveals how to get the Health & Fitness Magazine buff beauty look and the four steps to no-sweat glamour...
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OUR STYLIST ANNABEL HODIN IS 'ONE OF THE CLEVEREST SHOPPERS YOU COULD HOPE TO COME ACROSS' ACCORDING TO THE TELEGRAPH
This is how The Telegraph describes our talented stylist Annabel Hodin last weekend in a fashion feature about trends that go viral...
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BEST IN SHOW. MAKEUP ARTIST LISA ARMSTRONG AT CRUFTS
Presenter, Alan Carr and guests are the best in show at Crufts thanks to our celebrity Makeup and Hair Artist, Lisa Armstrong and her team....
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THE FORMULA FOR PERFECT MAKEUP BY OONAGH CONNOR
How to create the best looking skin for your age using foundation and concealer by our top Makeup and Hair artist Oonagh Connor for the Daily Mail...
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MAKEUP FOR SPRING 2018 BY AMANDA CLARKE
Girl Friday and Modern Tribal decoration, two inspirational makeup looks for spring 2018 by our top Hair and Makeup artist Amanda Clarke...
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DON'T CHA LOVE THE NEW LOOK KIMBERLY WYATT?
The former Pussycat Doll certainly makes 'the place sizzle' with her new hair and sultry makeup. Her new look was shot by photographer Sylwia Szyplik. with hair and makeup by our Makeup & Hair Artist extraordinaire, Roisin Donaghy...
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NEW YEAR NEW YOU. THE HAIR, MAKEUP AND FASHION PREDICTIONS FROM THE JOY GOODMAN AGENCY FOR 2018
What's new for hair? What's the latest makeup trends? And what will we be wearing in 2018? Celebrity Fashion Stylist, Annabel Hodin AND top Hair and Makeup Artists, Amanda Clarke and Alice Theobald tell us what are the most important trends for the New Year...
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OUR STRICTLY COME DANCING HAIR AND MAKEUP WINNERS
As our celebrity Makeup and Hair artist, Lisa Armstrong, comes to the finale of another amazing season as Head of Makeup on BBC's Strictly Come Dancing, we pick out the winners in the beauty world...
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AMANDA CLARKE: A BRUSH WITH TV AND MEDIA ROYALTY
Our talented hair and makeup artists are a classy crew often brushing shoulders (and brushing the glossy hair or powder and blusher) with the rich, famous and royal - TV royalty, that is AND actual tiaras...
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HAVE A BEAUTIFUL CHRISTMAS WITH OUR BEAUTY GIFT GUIDE
What women really want for Christmas. The Beauty Gift Guide put together for you. With love from the Joy Goodman Team of Hair and Makeup Artists...
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FROM DANCE OFF TO SOAP OFF
Makeup and Hair Artist, Lisa Armstrong is on the callsheets for the biggest TV Shows of the year...
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EVENTFUL LIFE FOR HAIR AND MAKEUP ARTIST, ALICE THEOBALD WITH HER LATEST EVENT COVER AND STYLIST LIVE EVENT
When you're a hair and makeup artist you get used to photographers looking at their watches, asking 'how long?'. But just 10 minutes is probably a record time to do grooming for a celebrity for a front cover...
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VOGUE COVER ROCKS GLAM WITH A NOD TO BOWIE
So the December 2017 issue of Vogue has hit the racks with a fanfare heralding editor, Edward Enninful's first issue and a flurry of editorial in the media not seen since the Princess of Wales graced the cover in 1994...
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TOP ARTISTS FROM THE JOY GOODMAN HAIR AND MAKEUP AGENCY, LONDON, SHARE THEIR 8 TOP TIPS ON HOW TO DO GLAMOUR
Lip gloss, powder, action. Top tips on how to do glamour by the most talented hair and makeup artists who regularly create paparazzi-pleasing red carpet looks for celebrities and shoots...
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STRICTLY COME DANCING MAKEUP DESIGNER LISA ARMSTRONG SHOWS HOW TO DO THOSE SMOKEY EYES
No one knows how to do glamorous makeup quite like our Makeup and Hair artist Lisa Armstrong who is Makeup Designer for Strictly Come Dancing. For a Strictly beauty masterclass, Lisa demonstrates how to do a smokey eye and red lips...
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SWIMMING CLASS. HAIR AND MAKEUP ARTIST WENDY SADD DIVES IN FOR LUXURY LILLIE SQUARE SHOOT
Our Hair and Makeup artists are used to all sorts of locations for shoots and have wardrobes to accommodate accordingly so bringing a swimsuit is not the most unusual request especially when the location is the new Lillie Square Clubhouse in London with its swanky indoor pool...
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GIRLS HAVING FUN. MAKEUP THROUGH THE DECADES FOR THE DAILY MAIL BY MAKEUP AND HAIR ARTIST OONAGH CONNOR
Our Makeup and Hair artist Oonagh Connor expertly showed how fashion and the perception of beauty via makeup has changed creating eight looks for Daily Mail writer Sarah Rainey representing each decade from 1890s to 1980s in what turned out to be an epic but fun-fueled shoot...
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OUR HAIR AND MAKEUP ARTIST ALICE THEOBALD HAS A BRUSH WITH STRICTLY FAME
Our Hair and Makeup artist, Alice Theobald, has already had a preview of how the celebrities are shaping up to dance in front of the judges on Strictly Come Dancing, shooting the cover and inside story for the Daily Mail's Weekend magazine - and showing some nice moves of her own...
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HOW NOT TO SPEND £20,000 ON MAKEUP. TOP BEAUTY TIPS FOR THE DAILY MAIL BY OUR MAKEUP ARTIST OONAGH CONNOR
According to the Daily Mail women spend, on average, around £22,000 on makeup in their lifetime which is a few grand that could have been spent on holdiays in the Maldives instead. So the Daily Mail asked our Makeup and Hair artist, Oonagh Connor for her expert advice on cutting our beauty products down to just three essentials according to our age in Makeup Sudoku...
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RED OCTOBER. LIV TYLER'S COVER MAKEUP BY SALLY O'NEILL
Our celebrity Hair & Makeup artist Sally O'Neill notches another cover on her makeup box with this October's issue of Red with the lovely Liv Tyler...
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UP CLOSE AND PERSONAL WITH THE TOP TV PRESENTERS
Ready for their close ups. TV's glamorous presenters behind the screens with our celebrity Hair and Makeup artists, Amanda Clarke and Alice Theobald...
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Glitter Makeup Alert. Strictly's Back
There are warnings of a glitter cloud over Elstree Studios from 9th September as Saturday night Strictly fever returns with a new lineup of celebrities ready to put on their dancing shoes, don the sequins and embrace their spray tans...
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It's The Very Handsome David Beckham
Recently ranked on the shortlist of the 10 Most Handsome Men in the world, David Beckham, is featured on the cover and inside story of Esquire China, photographed by Chen Man, this month, with grooming by our talented Hair and Makeup artist, Sally O'Neill.
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Oonagh Connor Working on C4's Animal Rescue Live
We can hardly bare to watch Animal Rescue Live on Channel 4, this week, even though our amazingly talented Makeup and Hair Artist, Oonagh Connor has been booked for grooming on the show, which aims to rehome all the rescue animals in the Newcastle Dog and Cat Shelter.
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The Joy Goodman Insider's Beauty Guide to Bridal Hair and Makeup
How much does professional hair and makeup cost for a wedding? Who pays for the bridesmaids' hair and makeup? And how much time should you allow for bridal hair and makeup? These are among the 12 Most Asked Brides' Questions with the answers from our top Hair and Makeup Artists, experts in Bridal Beauty.
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Be A Supermodel With Hair & Makeup by Alice Theobald
Who wants to be a Supermodel be pampered with hair and makeup, styled and have photos shot in iconic fashion locations? VeryFirstTo.com in association with luxury fashion outlet district Hackney Walk, is offering a couple the chance to be Supermodels for a two week trip with a top fashion shoot crew taking in six famous locations.
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Joy Goodman Team on call for Transform Trauma
Our talented Hair and Makeup artists Amanda Clarke and Alice Theobald were on call for a shoot for the Mirror with trauma victims for the launch of Transform Trauma for Barts Charity to raise money for research with rapper Professor Green fronting the campaign.
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Alice Theobald on the edge with James Blunt
For James Blunt who was captain in the Life Guards and worked as an armoured reconnaissance officer in Kosovo, reclining on a lilo is hardly an extreme situation. But for our hair and makeup artist Alice Theobald it meant hovering on the edge to keep an eye on grooming as James floated off in the pool.
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Beach Watch: 8 Top Tips from our fashion stylists, hair and makeup artists
What to wear that's on trend for the beach this summer? Which hair and makeup products are the best in the sun? Catch our exclusive Beach Watch featuring 8 Top Tips from our top fashion stylists, hair and makeup artists.
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SO THE WINNER IS...?
Did Amanda Holden's stylist Angie Smith put the judge's dress on back to front, last night? And we're wondering just how much toupee tape she had to use to make sure the Britain's Got Talent judge didn't have a dress fail on camera?.
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Bridal Beauty Master Class
Da da di dum, da da di dum. Here come the beautiful brides with our gorgeous makeup and hair artist, Oonagh Connor and, of course, Pippa Middleton whose weddings were both last Saturday.
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Kate Moss's Bright Young Blings
The timelessly gorgeous Kate Moss gathered some of the Bright Young Things from her new agency at her Cotswold dwelling to shoot the new limited edition collection that she has designed for Brazilain jeweller, Ara Vartanian with our hair and makeup artist, Sally O'Neill in charge of hair.
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Hair and Makeup for our fav TV heroines
How happy are we that Happy Valley won BAFTA's Best Drama Series, last night, with Siobhan Finneran having her red carpet hair and makeup done by our celeb artist, Alice Theobald. Meanwhile 'winter is coming' but we only have until July for HBO's Season 7 of the epic Game Of Thrones.
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Making Sam Glam. Our Artist Alice Theobald
Is there no stopping Sam 'Glam' Rollinson? The stunning 'supe' of the day, Sam Rollinson recently fronted the launch in London of the new Tiffany Hardwear Collection of jewellery designed by Lady Gaga with hair and makeup is by our celeb's favourite Alice Theobald.
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Strictly Speaking Latest
While our uber talented award-winning Makeup and Hair artist, Lisa Armstrong, Strictly's Chief Makeup and Hair Designer, is still picking the sequins out of her makeup box, the news of this autumn's Head Judge replacement for Len Goodman (no relation to Joy) is making headlines in the media.
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The Cool Guise
Stylish well groomed guys need some sort of cool accessory - and grooming by our hair and makeup artist Amanda Clarke.
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SUCH AN ABS FAB LIFE FOR ALICE THEOBALD
It was another hard day at the office for our celebrity hair and makeup artist Alice Theobald on a photo shoot oiling Anthony Joshua.
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FAB OVER 40? WHO'RE YOU GOING TO CALL? OUR STYLIST
Do you think that looking stylish stops at 40? Pah. Real style is ageless. According to The Times 2 today, one way to look fab over 40 is to call on the professional shopping help of our talented stylist, Annabel Hodin.
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AMY WILLERTON: NOT JUST A VERY PRETTY FACE
We're on a roll with covers this month. The latest is Amy Willerton on Happiful who had our dream team on the shoot, Alice Theobald in charge of hair and Roisin Donaghy doing makeup.
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What's New Pussycat?
The gorgeous Pussycat Doll, Kimberly Wyatt, looked stunning on the cover and inside story for You Magazine with makeup and hair by our one and only Roisin Donaghy. Kimberly is leaping into the limelight as campaigner for Well Fit to encourage primary school children to dance.
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HOLY COW. IT'S COUNTRYFILE'S ELLIE HARRISON
From on screen natural makeup and windblown hair to editorial glamorous makeup with glossy tresses, the transformation of Countryfile's Ellie Harrison for Event Magazine was the work of our celebrity hair and makeup artist, Alice Theobald.
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Brand It Like Beckham
Yes it's football idol, sports hero, style icon and now brand visionary, the one and only David Beckham. Our hair and makeup artist, Sally O'Neill, was privileged to be on this shoot for #Legend magazine.
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Blog on
The wife, midwife, mother to four girls, author of a new book How To Grow A Baby and Push It Out and social media phenomenon, Clemmie Hooper was featured in Hello magazine with makeup and hair by our Alice Theobald, a makeup pro of Hello and celebrity shoots.
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